#TechnologyLeadership Campaign – 2014
The Challenge:
As a world leader in computing innovation, Intel Indonesia intended to conduct several PR activities to strengthen its position, leverage the Intel-based devices products, and also update Intel’s latest technology and innovations to the public.
The Approach:
IImplementation: From Q1 to Q4; Media Tour to CES 2014, Intel Technology & Innovation Day, Mobile Congress 2014, Intel Mobility Day, Press Launch Intel & Indosat Bundling for Intel- based tablets, Media Tour to Computex 2014, Media Tour to Intel Solution Summit 2014, Media Tour to Intel Developer Forum 2014, and in the last Q, Media Tour to Intel Future Showcase.
The Results:
The delivered PR activities gained a total press coverage of 309 news articles from top tier publications with Ad value worth of more than USD 515,486.
