Background
In Indonesia and the world, the rapid and unpredictable changes in our current situation, puts people, especially children, in hard times. Biskuat presents #BisaKuat campaign to invite Indonesian children to share the spirit and good power from within to their community and wider society to face challenges, especially under the COVID-19 pandemic era.
Journalist Statement:
“What an interesting campaign, one of the right ways for kids to contribute to showing support in their own way” – Raka, Sajian Sedap
“I think the content is great, inviting children to spread positive messages to encourage people during the pandemic. Also, the name of the campaign is so powerful, #BisaKuat that relate to the brand name, Biskuat” – Efa Trapulina, Just For Kids
