Challenge
BMW wants to give an experience that is different than other Exclusive Licensee Agent(APM) does.
What we did
Through BMW media drive 5 cities with 5 series, BMW and IMOGEN want to introduce BMW products through unconventional new ways. The journalists can directly enjoy driving with BMW to five big cities comfortably.
Results
Through this event, good media relations and broad contact networks were formed. BMW’s position as a premium-class car is solid. The news published illustrates how exciting the experience was for journalists.
