Challenge
CONVEY needs to build and increase awareness of the general public, especially youth against the dangers of violent extremism and radicalism. Other than that, extensive socialization of CONVEY’s research findings, activities, and products are needed to be recognized by a wider community.
What we did
IMOGEN together with CONVEY plans the campaigns to build awareness and shape public perception. To accurately inform the public about the results of research on extremism and radicalism, IMOGEN helped CONVEY through various media; conventional media, social media, out-of-home media, and in-home media. CONVEY also look fresh with the branding of activity with a new hashtag that is relevant to the youth.
Results
More than a total of 1.500 beneficiaries received the benefits during the whole campaign.
